Bloomberg reported Friday that Amazon will submit a bid in next month's auction for rights to stream Premier League soccer. Sky Sports and BT paid a combined $6.9 billion in 2015 for a 3-year broadcast rights agreement. The rights would cover three years from 2019 to 2022.
Its interest comes as no surprise to media analyst Richard Broughton, of Ampere Analysis, who said Amazon is "very likely" to bid for one of the smaller packages in the upcoming auction for Premier League live rights for broadcast in the United Kingdom. The firm have previously said they would "look to add content that Prime members want".
Amazon.com, Inc. (NASDAQ:AMZN) is making a big push into live streaming sports, and now reportedly has its eyes set on one of the world's most popular soccer leagues.
This isn't the first athletic venture the retailer has entered as it inked deals to stream Thursday night National Football League games, as well as ATP tennis matches. The deal was the first major TV sports rights deal for the online retailer. It's no surprise that the rights to show those games are quite sought after, but the competition might get a bit more heated because Amazon is supposedly interested in the streaming rights.More news: Constellation Brands Q3 Adj. Profit Beats View; Board Approves Share Buyback
Some observers are sceptical about the likelihood of a bid for Premier League football, however. Streaming giant Netflix will reportedly stay out of the EPL TV bidding.
It would mean a bumper payday for the Premier League - who raked in more than £8billion from their last domestic and global TV rights auctions - as the Silicon Valley titans have billions to invest.
In a move that will fuel speculation the internet giant is considering challenging Sky and BT for domestic coverage of the world's richest league, Amazon has been consulting industry experts about the practicalities of adding top-flight English football to its fledgling portfolio of live sport.