Now for 2018, even the insane build of the W7 OLED has been completely outdone by an all-new OLED 65 inch 4K HDR TV prototype that can be essentially rolled right up like a sheet due to its ultra-thin and extremely flexible build. So far, LG hasn't released more details about the display, but we expect them to be out as soon as CES 2018 begins later this week.
"LG Display is all about innovative products that provide new value to customers", says Dr Sang-Beom Han, the CEO of LG's display division.
Whereas its first prototype was just 18-inches in diameter and certainly not 4K, this new version is well beyond the prototype stage and could easily be put in someone's living room today.
Last year, the firm successfully developed a 77-inch transparent OLED display. Questions like "when" and "how much" are for another day, however - for now, LG is just content to show that it has the technology, and it seems to work. But it's most likely to be a prototype as well.More news: Famous Tokyo fish market holds final auction
LG will also be showing off an 88-inch 8K resolution OLED display at CES.
"The newly-unveiled 65-inch rollable UHD OLED display especially highlights the distinctive technological edges and unlimited potential of OLEDs".
Compatriot Samsung is set to show off new 8K resolution QLED TVs, as well as a 150-inch Micro LED TV at the trade show.
In small-sized displays, Samsung and LG's position is reversed as the former controls over 90 percent of the market in OLED display for smartphones.