Facebook begins testing local news app

Facebook begins testing local news app

Facebook begins testing local news app

As reported by a company spokesperson, the Company's News Partnerships team which is directed by former NBC News Anchor Campbell Brown is entrusted with the responsibility of approving and vetting the local news publishers featuring on Facebook.

Social media giant Facebook has launched a new product called "Today in" that aims to push local news and information to those with a profile on the platform. The initial test markets are New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas.

For those who have access to the feature, it is accessible via the menu button in the bottom-right of the main Facebook app.

The project is part of Facebook's Journalism Project initiative, which it launched previous year following the 2016 presidential election.

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Facebook plans to alert those living in the six cities about the new feature.

The new tool, called "Today In", will show a feed of local events, announcements and news to the users. Publishers anxious they would have to pay to have their posts end up in the News Feed, where most users would spend their time, and thus where there is more potential for ad-revenue-generating traffic. The social network has been trying to weed out misinformation and hoaxes on the news feed, and has tried using third-party fact checkers to curb the problem.

The content will be pulled from posts already shared by vetted publishers, groups and other pages.

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