Google teases Assistant booth, announcements for CES 2018 & shares Home usage stats/sales

Google teases Assistant booth, announcements for CES 2018 & shares Home usage stats/sales

Google teases Assistant booth, announcements for CES 2018 & shares Home usage stats/sales

Google is thought to be losing money on every unit of the Home Mini; Reuters reported on one analysis that pegged the device's parts alone at $26, not including the cost of developing the entire thing, supporting it, advertising it, shipping it, and so on.

Buying an Echo or Google Home at the tail-end of past year was like buying a sofa from DFS. And in fact, we sold more than one Google Home device every second since Google Home Mini started shipping in October. What will actually be in the playground is up for debate, though Google says you'll be able to "check out some of our new integrations, devices, and the newest ways you can use your Assistant", it will likely be similar to the pop-up Google Home Mini donut shops we saw prior to the launch.

The tech giant now offers three Home devices - the original Home, the Home Max and the Home Mini.

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Its fierce competitor Amazon has not disclosed its sales for its branded smart speaker but says tens of millions of Amazon Alexas have been sold throughout the Christmas period, more than ever before. Home Max was launched in mid-December at $399 -- so it's clear that it makes up a small portion f those million of sales.

Meanwhile, Google also touched on sales figures. The company today has taken wraps off its large booth and unsurprisingly it is mostly focused on the Google Assistant. Google will be showcasing its products at CES this week in Las Vegas.

Previous year in November, Google rolled out an update, which allows the users to use Home speakers as intercom systems in the house. This is the first time, Google is having a major presence on the show floor and most of it seems to be centred on the Assistant.

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