Sony Pictures apologizes for insensitive food allergy scene in Peter Rabbit

Peter Rabbit voiced by James Corden in a scene from the film

Peter Rabbit voiced by James Corden in a scene from the film Credit Columbia

Family movie "Peter Rabbit" has come under fire from parents upset with the film's portrayal of a food allergy.

The makers of "Peter Rabbit" on Sunday apologized for making light of a character's allergy in the film.

Charity Allergy UK said it had been "inundated" with calls about the film, which sees Mr McGregor use his Epipen, which injects adrenaline into a person with an allergic reaction in a bid to stop them entering potentially fatal anaphylaxis. Their attack works and McGregor is shown choking and then giving himself an epinephrine injection to alleviate the reactions.

Sony and the Peter Rabbit team have responded by issuing a statement to the A.P.

As reported by The New York Times, the scene in question features the rascally Peter (and other animals) pelting McGregor (played by Star Wars alum Domhnall Gleeson) with fruits and vegetables, before loading blackberries into a slingshot and firing them into the farmer's mouth.

The hashtag #boycottpeterrabbit has also kicked off on social media.

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Tom McLean has been writing for years about animation from a secret base in Los Angeles. Similarly, an online petition seeking an apology from Sony Pictures attracted thousands of signatures.

"Please be advised there is a reported scene in this children's movie where a character is knowingly given his allergen, resulting in an anaphylactic reaction, requiring the use of his epinephrine auto-injector".

While this might sound another case of overzealous helicopter parents, ("Think of the children!"), it's no laughing matter-and it's not something that most parents would relish seeing in a movie that they paid $15 a head for to kill a Saturday afternoon. On Saturday, the US -based Food Allergy Research & Education organization warned on its page that the scene "might be upsetting" for viewers who have allergies.

Peter Rabbit also stars Margot Robbie and James Corden and was released in the United States on February 3rd and is due for release in the UK on March 16th.

In an open letter sent to Sony Pictures, Mendez mentioned how the filmmakers made light of the seriousness of food allergies, which was "made up for attention" in the movie.

"Making light of this condition hurts our members because it encourages the public not to take the risk of allergic reactions seriously".

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