Just in time for back-to-school shopping, Apple is expected to unveil a cheaper new MacBook at a price that's comparable to the current (and ancient) MacBook Air.
Interestingly enough, Apple's alleged target of six million shipments is forecasted to fall short by a third as Digitimes believes the new price might not be enough to attract buyers. The MacBook Air 2018 has already been announced for launch in 2018 and Apple intends to bring it to market during this year's summer for those who are still interested in the series. Instead, MacBook Pro feature Air owners wanted for years is finally making its way to the notebook.
The new MacBook design will be based around a 13.3-inch display panel, made by LG, with the same resolution as the 13.3-inch MacBook Pro at 2,560 x 1,600 pixels. It says priced "at the same level or slightly higher" than the current MacBook Air.More news: COLD CASE ARREST: Michael Hand captured
This would be the first Retina Display toting MacBook Air, which makes sense as a way to differentiate it from the new affordable MacBooks.
Whilst it seems like it will be cheaper than the current 12-inch MacBook which costs $1299, Digitimes is not very precise when it comes to pricing.
Quanta will produce 70% of the units of the new MacBook Air 2018, while Foxconn will produce 30% of them, and the new laptop should be announced at WWDC 2018 in June.
"In other supply chain news it's noted that Apple is to release a new low-priced 9.7" iPad in Q2 and a new iPad Pro in the second half of the year. Apple sold slightly more than 5 million Macs in the company's first quarter for 2018, which is down 5 percent compared to previous year.