"People of Sydney can avail the introductory offer for free rides".
Uber was the first to launch ride-hailing services in Australia, and today it operates in over 20 cities across the country and New Zealand.
The ride-sharing platform has hired a local team to build partnerships and support driver-partners in Australia.
Ola was founded in 2011 and has a massive offering with over 125 million users, however until this year, that offering had been limited to just India, with the company picking Australia as its first foray into global markets. New kid on the block Ola arrives around a year after Uber's reputation began taking hit after hit, with reported culture problems, including sexism and harassment, throughout the company.
Ola and Uber are fighting an intense battle for leadership in the Indian market.More news: US Defence Secretary Mattis arrives in Kabul on unannounced visit
The company announced more promotions would be coming to Sydney in the coming weeks, but didn't say when and if Ola would hit other Australian states, aside from Perth. Interestingly, SoftBank is also an investor in Uber.
Interestingly, Uber, the biggest rival of Ola in India, already has a strong presence in Australia and it now operates in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra.
Their competition is not only in the ride-sharing space in India but also food delivery, with Ola acquiring Foodpanda's India business. "We are excited to officially start operating on the east coast with the launch in Sydney". On February 22, the company started its operations in Perth, Australia, for which it claims to have received a strong response from driver-partners with over 7,000 registrations.
"Ola's focus is on investing in driver-partners and supporting them with new technology, training, and ways to increase earnings", it said.