United Kingdom publication Metro first broke the news, claiming to have leaked an internal email from Apple titled "The End of iTunes LP", which was apparently sent to music producers. The report claims Apple informed industry partners that iTunes LP submissions will not be accepted after March 2018 and existing LPs will be removed from the iTunes Store through the end of 2018.
"Apple will no longer accept new submissions of iTunes LPs after March 2018", the email reportedly reads."Existing LPs will be deprecated from the store during the remainder of 2018". Your iTunes LP will be reviewed by iTunes for quality and appropriate content. If you're using the iTunes TuneKit API, stop.
Once downloaded, iTunes LP would offer an interactive experience where songs could be heard alongside videos in order to encourage users to purchase entire album at full price rather than buying individual songs. Traditionally, LP stands for "long-playing" record and refers to vinyl records that are 30cm in diameter and have a speed of 33⅓ revolutions per minute.
However, in the digital world of Apple, iTunes LP means something different. One of the OMAs' inaugural categories was Best iTunes LP.
iTunes LP was released in 2009 as part of Apple's ongoing efforts to bring the music industry into the online age, bundling music tracks, photos, and videos into sets similar to multimedia CD/DVDs.More news: Sir Mo Farah complains of 'racially motivated unfair treatment' at German airport
However, the uptake of this feature over the last 9 years hasn't been great.
This seems to be the big question following the iTunes LP announcement.
It's hard to gauge whether iTunes LPs were ever a lauded feature since there hasn't been any significant clamor toward them over the years.
And with the rise of streaming services, and Apple's increased emphasis on Apple Music, older features of iTunes are nearly certainly something most people won't miss.