The ad, for a game called 'Would You Rather?', reportedly appeared on Snapchat over the weekend, and soon got social media attention for its reference to a domestic abuse case between Rihanna and Chris Brown in 2009.
It appears to reference Chris Brown's conviction for assaulting Rihanna in his auto in 2009 while they were dating.
The daughter of former presidential candidate Hillary Clinton, Chelsea, said the advert being approved was "awful". In an apology issued to BBC News, a spokesperson for Snap said the ad violates the social network's guidelines and appeared "in error".
"We are sorry that this happened", it added.More news: Vancouver's participation in 2026 World Cup bid thrown into doubt
After facing major backlash, Snapchat reportedly took down the ad, which had only been shown to U.S. users, and released a statement to the BBC apologizing for the ad.
- Royce Mann (@TheRoyceMann) March 12, 2018I know that social media ads go through an approval process from the platform. Bad that anyone thinks this is amusing. "The update ain't the only thing that's wack (sic) over there, friends". "Bad that any company would approve this".
Twitter users were (rightfully) angered by the ad.
Brown was arrested in 2009 for attacking Rihanna and sentenced to community service and domestic violence counselling.
Snapchat has a list of banned content, that is deemed "shocking, sensational, or disrespectful".