If Apple goes through with these plans, it would be treating news similarly to how it treated music around the creation of Apple Music. Now, though, a report claims Apple will be putting the newly acquired Texture to work, using it to integrate a premium news and magazine subscription service into Apple News.
The move has the potential to more than modestly alter the Apple News app, which now focuses nearly exclusively on providing free news to iOS users. The updated Apple News app, which includes this new subscription service, should launch sometime in 2019.More news: Toyota readies 'talking' vehicles for 2021
With this new all-you-can-consume model, it would help make things more affordable and could spur more signups. Texture offers over 200 magazines for a $9.99/month subscription. Apple declined to comment. That would involve a premium "News" subscription added to the existing app, similar to how Apple Music's subscription is inside the standard Music app. Services revenue grew 23% to $30B in FY17, but execs have a goal of $50B by 2021. The company created Apple Music after buying headphone maker and streaming provider Beats back in 2014. However, these are now sold individually.
Services become increasingly important to Apple's future. The company could also choose to turn its original video content efforts into its own Netflix-like video subscription service. This time, Apple let roughly 20 people go from Texture, including assistants, software engineers, and managers, according to one of the people familiar with the matter. Apple also gets services revenue from Apple Pay transactions, App Store downloads, iTunes music, movie, and TV show purchases, and digital book downloads. Texture previously had about 100 staff members.