Delhi HC directs Airtel to modify IPL ads

Sasha Chettri in the IPL

Sasha Chettri

Airtel is already running its "Mera Pehla Smartphone" initiative, under which company is joining hands with multiple mobile makers to offer 4G experience on affordable 4G smartphones. The plan competes with the Jio IPL pack 251 in which the company is offering 2GB data per day for 51 days. here are the full details of Airtel 499 plan. On account of postpaid supporters, Airtel is putting forth free 30GB data with rollover choice in their first bill cycle, which will be far beyond their arrangement benefits.

The reproduction of the story/photograph in any form will be liable for legal action. This scheme is valid for both prepaid and postpaid users. It said it would include a bold disclaimer that only subscription to video-streaming platform Hotstar would be free and that data charges, according to the subscriber's plan, would apply.

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Telecom giant Bharti Airtel yesterday submitted before the Delhi High Court that it would modify its advertisement, which is being aired during the ongoing season of the Indian Premier League (IPL). To become eligible for the offer, a user will have to upgrade to 4G smartphone from a 2G/3G mobile and would need to remain on the same Airtel network. The 30GB free data advantage will be added to Airtel supporters within 24 hours of them making the claim. "We believe this will help millions of our customers to fulfil their aspiration of owning a 4G smartphone by making the transition more rewarding". Have you switched to a 4G smartphone? Airtel 4G users can check their number's eligibility and enroll into the 4G VoLTE beta programme.

No stranger to such "misadventures", Airtel has been pulled up by the Advertising Standards Council of India in the recent past too, notably for issuing misleading advertisements claiming it offered the fastest speeds based on a speed test campaign by Ookla and another advertisement that claimed it was the "fastest ever network".

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