In the latest trend that is making the rounds on social media, people have gone all the way to troll Mark Zuckerberg's eyes.
The challenge now is what to do about it.
The company yesterday published a blogpost, where its product manager David Baser said that Facebook collects data about web users who aren't even logged into Facebook. For Zuckerberg to claim that he has never heard the term is questionable but possible.
Don't use any Facebook apps, like Mafia Wars.
He described the CEO's congressional hearings last week as "a pretty strong mea culpa in terms of things they could have done better", adding that he did "quite a good job" under questioning from United States lawmakers.
"Because right now, we are only a couple of years past when Cambridge Analytica created those models, the profiles and models they have are likely useful for the next, in my rough estimation and experience, three to five years", he said.
In one of the toughest exchanges on Wednesday, Representative Anna Eshoo, Democrat of California - who represents a slice of Silicon Valley - repeatedly needled Zuckerberg for failing to explain its data collection practices to users in "clear and pedestrian language". These restrictions will severely limit what data can be collected as well as how long it can be retained. When asked if he has considered resigning from Facebook, Zuckerberg said "No".
The hearings covered a wide range of topics, but the most pointed exchanges focused on Facebook's recently admitted failure to protect user data.More news: Syrian Army Tells ISIS to Leave or Else
"Some of our friends only get messages about Side X, and some of our friends only get messages about Side Y, and others only get messages about Side Z", he said. Signaling limited patience, many House Committee members began by pointing out the obvious.
A lot has been written about Facebook over recent weeks, with the coverage reaching a crescendo early this week following Mark Zuckerberg's ten hours of congressional testimony.
"A website typically sends two things back to your browser: first, content from that site; and second, instructions for the browser to send your request to the other companies providing content or services on the site".
This privacy scandal allowed third-party applications to gather Facebook users personal data without their knowledge or consent. The Cambridge Analytica scandal put Facebook under scrutiny after the political consulting firm used the personal data of 87 million Facebook users.
The ACLU is pushing USA lawmakers to enact broad privacy legislation including a requirement for consent prior to data collection.
Because there was no agreed upon definition for what "data" includes, the accuracy of Facebook's assertion that its users now have complete control over their data greatly depends on how one defines "data". Cheap flights to Las Vegas, she gave as an example, could be offered to people when their Facebook activity indicated they were entering a manic phase and might be more easily induced to make a rash purchase. They told us that they did this. The company gets this data from websites and apps that let people share or like posts using Facebook plugins, or log into the website with their Facebook accounts. At that point, the non-user's data merely becomes "inactive" or "inaccessible".
Goggins said policies need to be made about how ads are presented on Facebook.
Well, we still are recovering from the "data breach trust issues" and now we don't know if we could trust those words again.