Facebook Facial Recognition Class-Action Lawsuit Could Cost Them 'Billions'

JD Lasica  Flickr

JD Lasica Flickr

It's a hot-button issue, as sweeping new European Union privacy legislation requires Facebook and other tech companies to get explicit permission for using the technology.

Lawsuit challenges the social-network giant over its gathering of facial recognition data on photos without the consent of users. This is the date that Facebook launched the Tag Suggestions feature.

The company now faces a class action lawsuit from Facebook users in IL, because gathering biometric information without the consent of users breaches IL law, the lawsuit alleges. In order to do this, Facebook would have to collect users' biometric data to ensure their facial recognition tech would work, triggering privacy concerns.

Malacañang welcomed the initiative of social media platform Facebook to prevent the spread of false information but protested its selection of two supposed anti-Duterte entities to do the fact-checking.

The lawsuit was originally filed in mid-2015 but has been repeatedly kicked down the road with Facebook attempting to have the case dismissed.

On May 25, GDPR (General Data Protection Regulation) will come into effect.

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One of the features that Facebook introduced to its platform several years ago was the ability to recognize faces in your photos.

The class consists of users in IL, for whom the site "created and stored a face template after June 7, 2011"-the date Facebook launched "Tag Suggestions".

Jennifer Lynch, senior staff attorney at the Electronic Frontier Foundation, warned that if this facial recognition database had been shared with the US government, it could pose a significant threat to free speech.

In a 2013 research conducted by computational Psychologist and big data scientist, Michal Kosinski and others found out that a Facebook like gives a number of sensitive information about you. And its good to know that the higher that percentage, the more the company retains on each dollar of sales, to service its other costs and the debt obligations, and Facebook Inc (NASDAQ:FB)'s gross margin stands at 86.60%.

"There is a worldwide movement to delete Facebook, not just due to their moves in the Philippines, but because also of privacy concerns", he added.

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