The Wall Street is abuzz with rumours of Apple Inc.
Interestingly enough, some analysts anticipate that Apple's 2018 iPhone lineup might feature even a more aggressive pricing matrix than what Milunovich lays out.
"The iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more lovely than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos", says Greg Joswiak, Apple's vice president of Product Marketing.
Repairing an iPhone through Apple can cost upwards of £150, while third-party options are considerably lower.More news: Mother gets life for protecting child's rapist
Instead, it is more viable for fix stores to revert to the grey market, where they can obtain unlicensed pieces, which are often made in the same factories.
Apple Stores have been inundated with customers in search of replacement iPhone batteries since the end of a year ago when Apple reduced the service cost from $79 to $29.
Milunovich believes that Apple has three-point agenda behind the new strategy that defines the price of iPhones scheduled for the launch in late 2018. The update was pushed out on 29 March, introducing Apple's promised iPhone battery health information, as well as the ability to turn off the slowing down of smartphones related to the battery following the scandal in December.
The strategy will not only help the premium iPhone users maintain their status quo but will also lure existing iPhone users you to go for an upgrade besides making the onboarding for new users much more affordable with older versions of iPhones. Also, the fluidity of the OS is unmatched and this is coming from a long-time Android user who switched to the iPhone just two years ago.
The Third Model will have LED screen technology of iPhone 8 and iPhone 8 Plus with improved 6.1 inch screen.