Perhaps the brands anticipated this and have shown a much stronger sales results in regions like India, Middle East, East Asia and Africa.
Xiaomi, Lenovo and Samsung were the top three brands on Flipkart as well as Amazon in 2017. Buying a $1000 smartphone is a huge investment and if you are spending that amount of money on a device then there are high chances that you are not going to be upgrading next year when a refresh of the same device comes out.
Samsung and Apple remain the top two players, but the market as a whole shrunk by 2.4%.
Smartphone sales fell 3 percent in the March quarter compared with a year earlier, as consumers in developed countries such as the US and China balk at upgrading to more expense phones. The company reported strong sales in India and China with a growth of 51% and 134% respectively.
According to Winter, Apple has now sold nearly 50 million iPhone X handsets worldwide since its commercial launch in November 2017. "The abundance of ultra-high-end flagships with big price tags released over the past 12-18 months has most likely halted the upgrade cycle in the near term".
Saturating smartphone markets meant the only manufacturers to enjoy growth during the first quarter of 2018 was the Chinese pair of Huawei and Xiaomi.
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The iPhone gained share in the quarter based on IDC's latest estimates for the global smartphone market. Canalys estimates that Xiaomi shipped 28.1 million smartphones in Q1, of which almost 57 percent outside its home market China. However, emerging markets still offer a sizeable opportunity for OEMs to expand and grow as smartphone penetration by users in still around 45 percent.
Smartphones have basically dominated the market, making the smartphone industry a powerful force that has shaped the direction of other major industries such as the content streaming and advertising industry. The demand for handsets in China tanked by 21 percent in Q1 of this year compared to Q1 of 2017. "So they keep coming back to Xiaomi's Mi Home Store to see what we've got".
Even though Huawei shipments grew year-over-year, the company also had a troubled first quarter in the USA this year.
Huawei has retained its third position with shipment of 39.3 million units sale.
ZTE's global ranking dropped one place to number nine and its market share dropped from 3.6 percent to 2 percent.
The latest ComTech Smartphone OS Market Share report from Kantar Worldpanel reveals some interesting insights into how Apple and Android handsets are squaring up against each other - and highlights some striking differences across various markets.