So far Domino's has made repairs in four towns in California, Delaware, Texas and Georgia with their "Paving For Pizza" campaign.
Domino's marketing campaign, Paving for Pizza, has had the company hiring work crews to fix five potholes in Burbank, California, eight in Bartonville, Texas, 40 in Milford, Delaware, and 150 holes in Athens, Georgia.
Russell Weiner, president of Domino's United States of America, weighed in in a Monday news release: "Have you ever hit a pothole and instantly cringed?"
Why? To reduce pizza "pizza jostling" and "irreversible damage to your pizza on the ride home", the company says.
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The pizza company is now doing its part to ensure tasty pies don't get ruined as they travel from Domino's restaurants nationwide to their final destination.
Domino's announced it had already worked to fix roads in Burbank, Calif.; Bartonville, Texas; Milford, Del.; and Athens, Ga. It brands the fixed potholes with a Domino's logo and the tagline "Oh yes we did". For its latest move to get your pizza dollar, however, Dominos has something slightly more ambitious in mind, namely public infrastructure projects.
For the next 12 weeks, Domino's is inviting customers to nominate their local area for a grant on pavingforpizza.com.
Who ultimately gets the money depends on what the ZIP code covers and whether it's a municipality or county doing the road work. That includes $2 trillion for roads alone.
People can nominate their town and Domino's will work with the local government bodies on the repairs.