The hints of a name change had spurred guesses on social media - and some disappointment today at what was revealed.
The restaurant chain finally revealed the mystery. The company will test the waters with a change that had us all asking, what does the "B "stand for?" The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it.
The seven new menu offerings, collectively referred to as the Ultimate Steakburgers, were available at the Westminster location Monday, advertised by window clings and a stack of crisp IHOb menus near the cash register.
IHOP, of course, stands for International House of Pancakes.
An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.More news: Kylie Jenner removes all photos of daughter Stormi's face from Instagram
Still, many fans of the establishment weren't pleased with the new focus.
The chain, which opened its first restaurant in Burbank, California, in 1958, played along all week, even going so far as changing the signage outside its restaurant in Hollywood to "IHOb". - Rebelez joked that diners could order a side of flapjacks and make their own pancake burger.
It's worth noting that the company's website still lives at IHOP.com.
The company also owns Applebee's, which struggled with sluggish sales past year as it was unable to lure in millennial diners. "If you want a burger and beer, you are not going to come to IHOP".
Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".