With the end of net neutrality, Broadband providers insist they won't do anything that harms the "internet experience" for consumers. And in May, the Senate voted in favor of reversing the FCC's repeal; however, the measure still needs to be passed in the House of Representatives, where afterwards it will then need President Trump's signature.
The Federal Communications Commission has officially lifted Obama-era internet protections known as net neutrality, leading to a potential change in how fast apps, websites and online services load depending on internet service providers (ISP.) The change comes six months after the FCC voted to undo the rules.
"Net neutrality ensures equal access to online content regardless of who is providing or requesting information", Florian Schaub, an assistant professor at the University of MI who specializes in internet privacy, wrote in a paper recently published in the academic journal Media and Communication. The more realistic goal of the act is to put pressure on Republicans ahead of the 2020 elections - only changes in leadership are likely to have an effect on U.S.net neutrality rules.
Paid-prioritization, enables ISPs to charge access fees to content providers like Google, Facebook, and Netflix in order to send content to consumers.
Internet providers such as AT&T, Verizon and Comcast had to treat all traffic equally.
According to the op-ed, Pai thinks that transferring power over the internet to ISPs will "protect consumers".
The rollback of net neutrality has begun. In Montana and NY, governors signed executive orders that uphold the Obama-era net neutrality regulations.
Republican FCC Chairman Ajit Pai has accused Democrats of "scare tactics" in their opposition to net neutrality repeal. And today, that repeal has taken effect.More news: Watch and react to EA Play right here with us
The Republican-led Federal Communications Commission voted along party lines in December to repeal the rules, which were meant to prevent internet providers from blocking, speeding up, or slowing down access to specific online services.
The net neutrality rules are no longer the law of the land. In reality, the FTC will only be able to enforce a company's own terms and conditions, which won't do anything to stop the spread of paid fast lanes, zero-rating, or anti-competitive behavior across the industry.
"The internet should be an open platform where you are free to go where you want, and say and do what you want, without having to ask anyone's permission", Pai said.
"We may not see the broadband providers immediately change their practices on day one", said Matt Wood, a policy director at consumer advocacy group Free Press.
Some Congressional Democrats are seeking a repeal of their own, the overturning of the 2017 order that ends the 2015 rules.
There is also 5G internet being rolled out later this year that will bring new wireless home internet options.
Pai argues that net neutrality was part of the FCC's regulatory overreach during the Obama administration. Some states, like New Jersey, Washington, and California, have been actively working on state laws that would keep net neutrality alive within their jurisdictions.