Wendy’s Shades IHOB Over Burger Rebranding: ‘Pancakes Were Too Hard’?

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Soon after the announcement, netizens did what they do best - speculations began. Those people think the B stands for bitcoin, broccoli, beets, biscuits, or butternut squash.

However, before you bid adieu and head over to Denny's, IHOP's cousin who is weirdly obsessed with unneeded movie tie-ins, don't fret. On Monday, IHOP announced that the "b" stood for burgers, sparking some backlash from other burger chains.

I'm not sure how I feel about the name change, but I do know how I feel about the shady responses that have since filled my Twitter timeline: awesome.

Burger King changed its Twitter name to Pancake King. "Certainly there will be ongoing marketing campaigns to attract consumers with offers to get them into the restaurants".

Screen Shot 2018 06 12
IHOP is now IHOb: The International House of Burgers

The burger chain, which serves pancakes for breakfast, changed its name on its social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.

Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original". It's adding several burgers to its menu.

"We are definitely going to be IHOP", said the company's president, Darren Rebelez. "But we want to convey that we are taking our burgers as seriously as our pancakes". He also said the majority of the almost 1,800 other locations will still go by IHOP. The chain is shifting its emphasis to seven new "steak burgers", which include a cowboy burger with onion rings and bacon and a "mega monster", which is IHOb's answer to McDonald's Big Mac.

IHOP doesn't seem to mind the mockery much. According to reports, nearly 50 percent of the company's customers came in the morning.

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