But competitors have predictably responded with their own special deals for Prime Day.
Data released Thursday from InfoScout, which provides real-time consumer and shopper insights, shows Amazon continues to gain a higher share of consumers willing to search and make purchases on its marketplace on mobile devices. Top three songs streamed on Prime day were Dilbar from Satyamev Jayate, Tareefan from Veere Di Wedding and Dhadak title track from Dhadak.
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"Based on our initial analysis and knowing that in the U.S. more new customers joined Prime on Prime Day 2017 than on any single day in Amazon history12, we believe Amazon Prime Day will be a critical factor in boosting membership numbers in Australia". If you're unsure about committing to Amazon Prime then you can cancel your membership at any time within the first 30 days to avoid being charged. Best Buy, eBay, Macy's, Nordstrom, and Walmart also offered special deals on Prime Day. Amazon reportedly sold more than $1 billion in items worldwide.
An Amazon spokesperson sent a statement that read, in part: "Prime Day sales in the U.S.so far are bigger than ever, in fact, the in the first ten hours Prime Day grew even faster, year-over-year, than the first ten hours last year". The company offered over one million deals for the event, leading to sales of over 100 million products. 49% of Prime Day shoppers purchased from the consumer electronics category, and 54% of these same shoppers bought the brand they planned on buying. Various industry experts have forecast almost $3.5 billion in GMV for Amazon through Prime Day 2018, which presents a strong investing case considering the strong fundamentals.
Amazon Prime Video: Prime members can stream or download popular and award-winning Prime Original series like The Grand Tour, Golden Globe victor The Marvelous Mrs. Maisel, the newest season of Goliath starring Golden Globe victor Billy Bob Thornton, the highly anticipated Tom Clancy's Jack Ryan starring John Krasinski, which will premiere on August 31, 2018, as well as other popular movies and TV shows. The online sale lasts for an impressive 36 hours, running until midnight on Tuesday, July 17.