Harley-Davidson has just announced its product plan for the next few years.
Furthermore, the company has revealed that it will launch its first electric motorcycle, the Harley-Davidson LiveWire in early 2019.
These new bikes are part of H-D's new modular platform of 500 cc to 1,250 cc middleweight motorcycles which it says spans three distinct product spaces and four displacements, supplemented by additional models up to 2022.
The company's growth plan through 2022 includes attracting those who have never owned a motorcycle, developing smaller urban dealerships and "unlocking new markets and segments", the company said in a statement Monday.
Harley has been at the center of a trade war between the United States and the European Union, with the company planning to shift production for European customers overseas to avoid the EU's tariffs, a move that U.S. President Donald Trump has slammed.
The Milwaukee-based firm will grace the adventure touring space as well as introducing five new motorcycles under LiveWire electric family.
Harley-Davidson unveils $825M global growth initiative
Motorcycle manufacturer Harley-Davidson unveiled a growth plan on Monday calling for lighter motorcycles and increased attention to foreign sales.
Harley-Davidson previewed three new products - the Pan America, the 1250 Custome, and the 975 Streetfighter, all of which get V-twin engines. "The plan centres on bold new product introductions and is largely geared to expanding Harley's appeal in faster-growth global markets", William Blair analyst Sharon Zackfia said. What adventure or dual-sport motorcycles would you like to see from Harley-Davidson?
Levatich, a 24-year veteran in the company, hopes to make China another promise land for Harley-Davidson with the new path being laid out for the future.
New retail formats - including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand worldwide apparel distribution.
Harley last week forecast a lower-than-expected hit to profit margins from Trump's trade tariffs, despite rising raw materials costs and higher tariffs on bikes shipped to Europe.More news: Four foreign tourists were killed by armed attackers in Tajikistan