A Mario Mandzukic goal in the 109th minute sealed an extra time victory for Croatia after an early Kieran Trippier free kick was canceled out in the second half by Ivan Perisic during normal time.
The players in question, midfielders Dele Alli and Eric Dier, and forward Raheem Sterling, were seen wearing branded ankle support socks over their official Nike-branded socks during England's 2-0 quarter-final win over Sweden.
Not since the European Championships of 1996 had England reached the semi-final stage of any major football tournament and it was the first time they had made it that far in the World Cup since 1990.
The defeat will be hard to digest for England, who have won many admirers for their run to the semifinals and must have felt they were on the verge of the final when they were in front.
Croatia were always considered dark horses for the World Cup, and they lived up to that tag by reaching the final in Russian Federation.
"But when you´ve got to this point, and we´ve played as well as we have, you want to take those opportunities in life".More news: Trump’s claim that North Atlantic Treaty Organisation will boost defence spending disputed
The goal continued the side's astonishing success from set-pieces at the World Cup - they scored nine goals from set-pieces - the most by any team in a single tournament since 1966. We can win knockout games, and we can get to semifinals, but the next step is to go one further.
"I feel represented by these players, they have given everything and have given the country a great image, we lacked a bit tonight but Croatia are a great team", says Dale from Nottingham.
Trippier was scoring his first ever goal for England, and he also rewarded those who had backed him at a high of [75.0] in the First Goalscorer market.
England had surprised their followers, the nation and other observers with an impressive showing in the World Cup.
He added: "Let me tell you, whether we win or lose the game, my life will not change", he said.
France can be crowned world champions for the second time in their history on Sunday and now lead the Euro 2020 betting at 4/1 (5.0).
With such a youthful squad taking part in Russian Federation, there is clearly a hope that Wednesday's semi-final defeat won't be the last time that this group of players contest the latter stages of a major tournament.