Starting Thursday, McDonald's customers in more than 50 countries around the world can receive a MacCoin with their purchase of a Big Mac.
McDonalds has said that more than 6.2 million MacCoins will be available across U.S. restaurants from Thursday, with the offer running all the way to the end of 2018, or until the MacCoins run out. As for how to actually procure a MacCoin, though, the company is a wee bit more vague in a press release: "a variety of exciting giveaways with each participating country celebrating the arrival of the MacCoin in its own unique way".
"As one of the most well-known and iconic McDonald's menu items - and business driver - around the globe and in Canada, the Big Mac deserves the celebration that the coin evokes", says Jeff McLean, Chief Financial Officer, McDonald's Canada.
MacCoins will be available in five collectable designs representing five decades of the Big Mac, MCDonald's noted in a tweet.
Customers can redeem the new currency for a free Big Mac starting Friday and running throughout the rest of 2018.More news: Four foreign tourists were killed by armed attackers in Tajikistan
The early '00s specifically focuses on the technology that was at the forefront of the turn of the century.
After similar results at more stores, the Big Mac was added to the national menu in 1968.
They follow last year's efforts to promote the Big Mac with the larger Grand Mac and the smaller Mac Jr. and giveaways of bottles of the special sauce.
Jim Delligatti died previous year. "August 2 would have been his 100th birthday, and I believe he would be very proud knowing his humble sandwich has made such a lasting impression that people all around the world can enjoy it wherever they find a McDonald's".
"What iconic sandwich do you know that can beat the Big Mac as far as longevity?"