And when that time finally comes, Bud Light is prepared to help fans celebrate with free beer that has been locked up in "Victory Fridges" at 10 Cleveland-area bars.
A Cleveland Browns victory is about to taste even sweeter. When the Browns win first regular season game, fridges unlock and beer inside is free to fans. There is a fridge that will "unlock" when the Browns finally win a game.
If the Cleveland Browns look like an entirely different team to you this season, it's because, well, they are.
Bud Light isn't revealing the specific locations of the fridges yet, since OH law prohibits this kind of pre-promotion.
The fridges will be placed at locations inside the Browns' FirstEnergy Stadium, as well as in locations nearby where people must be 21 or over to attend.More news: Strong Finish from Woods Leads to 69% Surge in Final Round Ratings
"It got more interesting as we started to talk about the smart technology", Goeler said. We're putting victory fridges out into the marketplace.
Don't Browns fans deserve *something* for enduring one win over two seasons? "They responded to the Browns post saying, "@Browns fans, these fridges will open this year.
It's been almost 600 days since the Cleveland Browns last won a regular season football game, and thanks to a master marketing ploy by Bud Light, that is helping the beer company gain a lot of attention Tuesday. The team went winless over the entire 2017 season, and only managed to win one lone game in 2016. "While some may characterize it as celebrating one victory, we view this as an opportunity to thank Browns fans for their unwavering support while also looking forward to our goal of rewarding Cleveland with a consistently winning football team".
The best-case scenario is the Browns beat the Pittsburgh Steelers in Week 1 and the beer company profits off its charity.