Ontario Premier Doug Ford is expected to roll out the provincial government's buck a beer plan when he visits a brewery early today in Picton, Ont.
Come August 27, the minimum price floor for a bottle or can of beer will be lowered to $1.
In hopes of getting brewers on board with cheaper beer, Ford announced he is offering incentives to brewing companies. Barley Days Brewery, where Ford made his announcement, has said they will be releasing a specialty beer for $1.
The Ford Government is bringing in a buck-a-beer just ahead of the Labor Day weekend.
It will offer breweries who lower their prices promotional considerations like limited-time discounts, in-store displays or advertising in LCBO flyers and newspaper inserts. "This included a promise to bring "Buck-a-Beer" back to Ontario".
"Lower alcohol prices can lead to increased consumption, particularly among those with alcohol problems, and among young people, and that increased consumption can in turn lead to increased alcohol-related problems, including impaired driving".More news: After Her Husband Criticises Basketball Star, Melania Trump's Response
"Is this the premier's priority?"
He also criticized the PC's decision not to reduce the amount of tax charged on each beer, saying that in order to have a beer in the LCBO that sells for $1, he would have to find a way to lower the cost of production per beer to about 13 cents, with the rest of the dollar taken up by taxes and retail markup.
While some consumers welcome the news, some brewers say they won't participate. "It was hard for us to make beer anywhere less than $2 per short can in costs alone", he said in an open letter to the government. "You couldn't be more tone deaf on this subject".
"I don't think a lot of breweries will be participating in this", Meek said, "I think it's a bad idea".
The Premier did not comment on Tuesday on his larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big box stores.
"Nobody can make beer at $1 a bottle with the Ontario and federal taxes as they are".