The company recently became the first public US company to hit a market value of $1 trillion and remains atop the Forbes list of most valuable brands. The price being projected for this flagship model is anywhere between $1,000-$1,100.
The iPhone X hasn't been a runaway hit among Apple fans, who aren't upgrading as often as they used to. Others have been nicknaming it the iPhone XC - after the iPhone 5c, Apple's last lower-priced experiment.
The sitemap also listed a range of leather and silicone cases for the iPhone XS and iPhone XS Max. The rumoured iPhone XS and XS Max are said to be the headline devices ready for unveiling, however leaks have beat Apple to the punch, giving us our closest look to date. The most expensive version, the 6.5-inch iPhone, could cost as much as $1,200, and may include a rear camera with three lenses.
Those smartphones, he said, would also be pricier, helping Apple make more money.More news: Rose reveals angry halftime exchange between England players
The well-respected analyst also expects the new Apple Watch 4 to sport a ceramic backside instead of composite glass and support advanced heart rate monitoring using electrocardiography (ECG). The prediction is that there will be three models of iPhones apart from the Apple Watches and iPad Pros and so on.
Trump appears to know that new tariffs could be a problem for Apple, pushing the company in a recent tweet to move its manufacturing to the U.S.
Apple will officially unveil all its new products at an event being held this evening at its Cupertino HQ. Simply opening the app will start the live stream, giving viewers a much better experience than watching it on their iPhone, or on a small window on a computer.
With the smartphone market showing little room for growth, Apple has been working to diversify its revenue streams with software, services and other devices including its smartwatch. The company may also announce a new smartwatch. Shares of Garmin Ltd lost some earlier gains and were flat in midday NY trade.