The iPhone Xr sports a bigger display compared to the iPhone 8 Plus, and unlike the iPhone Xs and Xs Max's OLED displays, it features a different setup which Apple calls, "Liquid Retina" boasting the most color accuracy in the industry, with wide color support and True Tone for a more natural viewing experience.
Battery life, in comparison to the iPhone 8 Plus, is improved by 90 minutes.
The firm also announced a third iPhone, the iPhone XR, which Apple's Phil Schiller said was meant to allow the company to reach "as many people as possible" with its devices. It has an LCD screen instead of OLED and has a single camera instead of a dual camera. A breakthrough 12MP camera system with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control.
The new A12 bionic processor in the iPhone does image signal processing every time you snap a photo, and the iPhone combines those functions of the processor with the neural engine for a whopping 1 trillion operations per photo. Translation: the Watch will perform twice as fast as the previous model. Apple WatchSeries 4 has a redesigned UI with new complications.
The new iPhone XS Max will also feature the largest battery added to an Apple phone to date, and both new iPhone XS models will be capable of using two SIM cards and two phone numbers at once.
Apple also announced a new Apple Watch, which will move further into medical device territory. The iPhone Xs Max will start at $1099.More news: Tottenham suffer Alli’s blow for visit of Liverpool
As you can always expect, the latest iPhones come with pretty heavy price tags. As rumored, the handsets are known as the 5.8-inch iPhone Xs, the 6.1-inch iPhone Xr and the flagship 6.5-inch iPhone Xs Max.
Folks here could be forking out as much as S$2,349 - the price of a decked out gaming computer - to get the best iteration of Apple's latest iPhone.
Customers will be able to pre-order the new iPhone series from Friday, 14 September, and purchase in stores from 21 September.
Also featuring an all-screen design, it actually has a larger screen than the iPhone XS, coming up to 6.1-inches.
The price of iPhone Xs and Xs Max will be according to its storage capacity as it is offered in 64GB, 256GB, and 512GB configurations.
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Though the new model doesn't feature 3D Touch, Apple has packed in an alternative called Haptic Touch, which provides haptic feedback when the user presses on the display.