Last year, Apple put the iPhone X on sale in early November, nearly two months after it was unveiled.
The iPhone is still Apple's most-important product, generating about two-thirds of revenue.
The iPhone XR differs in both resolution and display technology.
The company also announced details about the Apple Watch Series 4, which features bigger screens on a thinner device to produce less total volume than previous watch series. Apple touts that Face ID is improved on the iPhone Xs and iPhone Xs Max thanks to its faster algorithms and faster Secure Enclave. The Xr will be available to order on October 19th and ship on the 26th. It'll cost roughly $750 and come out on October 26.
What colors will it come in?
Finally, dual-SIM capability is also arriving with the iPhone Xs. Storage will start at 64GB on all models, with other options available including a 256GB option for the top XR phone and a 512GB option for the top XS line.
Starting in iOS 12, notifications are now grouped based on the app, instead of in a never-ending chronological stream. I started to enjoy bigger phones with the iPhone 7 Plus, but the iPhone X feels pretty great. More disheartening, however, is the fact that the 3.5mm audio adapter is now a standalone accessory that isn't included with new iPhone purchases.
These features will be available to USA customers later this year, but Apple did not say when it would make it to the rest of the world.More news: WaPo: Say, this attack on Collins might well be bribery after all
While it is the market leader, the Apple Watch still doesn't sell in high enough quantities for Apple to break out individual unit sales like it does for Macs, iPads, and iPhones. It is, by few means, a poor person's iPhone. Consumer demand for the iPhone has lagged, but the more expensive iPhone X helped drive a 20 percent increase in revenue generated by the smartphone lineup last quarter.
So there's no more Home button?Face ID can be used to unlock the device and access Apple Pay.
Both devices have an A12 Bionic Chip inside. It's a "6-core CPU", with two performance cores and four for efficiency.
Three new variants of the iPhone were announced, all in different sizes.
What's new with the camera?
Apple has accidentally revealed the names of three new iPhone models - including the previously unknown iPhone XR. That being said, it still shoots up to 4K at 60 frames per second and is optically stabilized.
The primary upgrade in this year's iPhones is the new Apple-designed A12 Bionic system-on-a-chip (SoC). As is the trend with most modern smartphones on the market right now, you can also look forward to a dual-lens 12 megapixel camera. New tricks include Smart HDR, bokeh effects and the ability to adjust depth of field after having taken a photo.
Apple says battery life on the iPhone XS will be 30 minutes longer than the iPhone X's, while the larger XS Max will last an hour an a half longer than the iPhone X.
New Airpods with Wireless Charging - not surprisingly, these didn't launch since the AirPower charging mat still isn't done.