"I look up, and I see a blank wall and, and I tell Christian 'hey, what if we put a picture of us on there?' Look around, there's literally no Asians in any of these walls".
Maravilla shared pictures of his and Toledo's handiwork on Twitter Sunday, writing, "It's now been 51 days since I hung it up".
Maravilla believes there are not a lot of Asians represented in the media and thought of the ideal opportunity to make that happen.
Maravilla and his friend Christian Toledo cooked up a plan.
University of Houston student Jevh Maravilla, 21, and his friend Christian Toledo had been eating at their local McDonald's in Pearland several times a week for about a month when they made a decision to "improve" a blank wall above their usual table.
On July 13, with the help of some other friends, the duo snuck the poster into the restaurant and tacked it up when no one was looking.
They got someone to snap a picture of them at school holding McDonald's food, edited it and got it printed.More news: Papadopoulos Sentenced To 14 Days In Prison
An empty spot on the wall, just above a small table, provided the ideal location for the poster.
In the video, Maravilla takes off his jacket to impersonate an interior coordinator and then supervises as his friends hang the poster on the wall. The group brought the poster into the restaurant and leaned it against a wall - backwards, so as not to attract attention.
Maravilla's shenanigans, which have since gone viral, were the result of a realization that there were zero images of Asians on the walls at the particular McDonald's restaurant that they frequent.
McDonald's did not immediately respond to Fox News' request for comment as to whether or not the poster will be kept up. The best way to do this, they figured, was for Maravilla to disguise himself as a McDonald's employee.
A McDonald's franchisee released a statement on the prank Tuesday, saying, "We take pride in highlighting diversity in every aspect of our restaurants".
"We looked around and we saw there were no Asians in the posters around McDonald's, so we chose to do it ourselves, and I guess the rest is history", said Jehv Maravilla, a 21-year-old University of Houston student. "We applaud these students' creativity and hope to see them in our restaurants again soon", the owner said. It would be, like, a dream come true'.