Nike's recent ad featuring former National Football League player Colin Kaepernick is a subtle sign that Nike is "solidly marching back to the top of form", wrote Canaccord Genuity analyst Camilo Lyon in a note to clients on Tuesday.
The college's president - Jerry Davis - spoke out against Nike and the company's decision to include Kaepernick in its advertising. "If Nike is ashamed of America, we are ashamed of them". Kaepernick said the proceeds would go to the Know Your Rights Camp, a campaign he founded to raise youth awareness about self-empowerment and interacting with law enforcement.
The numbers do not, of course, prove the Kaepernick ad campaign is driving purchases.
If Vick had been featured in a similar Nike ad, it should have read something like this: "Believe in something". He told the congregation that he had been wearing Nike jogging shoes since 1980, before declaring, "I've bought my last pair of Nike shoes". Olivier Vernon, who is injured, protested past year, as did new Giants safety Michael Thomas, who remained on his feet. The company's sales online jumped 31% after it was released, according to one analysis by digital research firm Edison Trends.More news: Winning captain Lloris pleads guilty in drink drive charge
The ad resonated with Nike's customer base and bolstered its relationships with sponsor athletes such as LeBron James and Serena Williams, Camilo Lyon, an investment analyst at Canaccord Genuity, argued in a research report upgrading Nike's stock.
The Harris Poll surveyed 2,026 people last week to gather how people perceived Nike after launching the ad with Kaepernick to celebrate the 30th anniversary of the "Just Do It" campaign. The rest were unsure. Black, white and Hispanic respondents all supported the right to protest, while Republican voters opposed the right in the context of the NFL.
The Rasmussen poll was taken of 1,000 American adults with a margin of error of plus or minus 3 points. Interviewers for both surveys called landlines and cellphones.