Call of Duty: Black Ops 4 Breaks Digital Day One Launch Sales

Call Of Duty Black Ops 4 Hands On 2

Treyarch are working on a fix for Call Of Duty: Black Ops 4's emote peeking

In fact, it broke a major record on its first day. It has also emerged that day one physical sales of Black Ops 4 were 59 per cent down on those of 2015's Black Ops III, and almost 50 per cent down on the equivalent figure for last year's Call of Duty: World War 2. But once again, here's Dean Takahashi of GamesBeat playing a round of Team Deathmatch on the Gridlock map in Call of Duty: Black Ops 4 multiplayer. Digital games sales reduce costs of manufacturing of disks, cases, and other materials, but also push gamers towards the company's engagement-driven revenue streams that include microtransactions, season passes, and other additive content. The record wasn't a product of Black Ops 4 being made available via Battle.net or a surge in Xbox One support. After all, Black Ops 4 has no offline component, whereas plenty of Call of Duty: WW2's players could have remained offline to play single player.

According to Activision, not only did Black Ops 4 trump last year's release of Call of Duty: World War II in terms of player connectivity, but "the title set a new PlayStation record for day one digital full game sales on the PlayStation Store, globally".

The first-person perspective in shooters usually brings an inherent kind of balance to the constant battle for cover-if you peek your head out to see an opponent, they'll be able to see you as well.

Maybe that element is more of a draw to PC players this time around.

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Still, it's telling that Activision noted that player count only increased year-to-year.

Call of Duty: Black Ops IIII launched for PlayStation 4, Xbox One, and PC on October 12.

Thankfully, Treyarch knows about it and has said that the studio is working on an update that creates two systems for Black Ops 4's emotes/gestures. With pressure mounting, Activision chose to dive back into the Black Ops series with a fourth installment. Publisher Activision describes the sales as a "new franchise high".

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