Canelo's first fight on DAZN will occur on December 15, when he battles Rocky Fielding inside Madison Square Garden in New York City.
Golden Boy Promotions CEO Oscar De La Hoya believes Floyd Mayweather is running out of money due to his extravagant lifestyle. Canelo recently signed the biggest contract in all of sports with DAZN streaming service. Instead, anyone who pays the $9.99 subscription rate can watch, including any other fights being broadcast by DAZN.
"This is only from my hard work", said Alvarez, speaking to ESPN after signing the contract.
A massive moneymaker when he fought on pay-per-view, Alvarez will be able to be seen for much cheaper through the subscription service that launched in the USA in September and now features perhaps the two biggest figures in boxing in Alvarez and heavyweight champion Anthony Joshua. Fielding (27-1, 15 KOs) is not a big name and shouldn't be much of a problem for Alvarez (50-1-2, 34 KOs), who will average at least $33 million a fight.
"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances", he added.
Canelo's move to DAZN occurs at an uncertain, transitionary time for the sport of boxing.More news: Donald Trump threatens to CLOSE border with Mexico - ‘Stop this onslaught!’
The move comes after DAZN, which only launched in the United States in September, looks to exploit a gap in the market after HBO announced it will end its 45-year history of broadcasting boxing at the end of 2018.
That deal included a total of 16 bouts each year across the U.S. on top of Matchroom's existing 16 fight nights in the UK.
DAZN's offering is cheaper.
Boxer Saul "Canelo" Alvarez earned the most lucrative contract in sports history this week by quietly amassing one of his sport's most impressive resumes. "He's extremely happy", De La Hoya told ESPN. Then I saw on IG and social media he put, basically he'll fight but he doesn't want to fight in Vegas.
DAZN itself is very new, launching in select countries back in 2016, but only this September in the US.
Nearly no one in the boxing industry noticed last May when former ESPN president John Skipper joined the streaming sports media firm Perform Group as its executive chairman.