It wasn't the photo itself that got people riled up.
He added the hashtag #emasculatedBond.
Morgan quickly drew ridicule on Twitter for his dad-shaming.
Morgan had been criticised earlier in the show by the Good Morning crew for claiming "no woman ever fancies a man again when they wear a papoose".
This sparked criticism from stars including United States actor Chris Evans, who questioned why Morgan was commenting on other people's parenting skills.
"Any man who wastes time quantifying masculinity is terrified on the inside".
Morgan responded to numerous comments, defending his point of view, saying "James Bond would never use a papoose to carry his babies".
The greatest comfort to come from this utterly asinine turn of events is how many men came forward to eschew Morgan's archaic and, honestly, illogical view of fatherhood.More news: NYPD Searching for 12 After Brawls Near Right-Wing Speech
"It makes you more of a man because it shows you care".
"There is nothing more masculine than a Father taking an active role in nurturing and looking after his child", another user wrote.
Dads across the internet then responded by sharing photos of themselves carrying their children in the same way as the 007 actor.
Craig, 50, is a new parent along with wife Rachel Weisz, having welcomed their baby girl in September.
For his part, Morgan - who replied to numerous barbs aimed at him - held his ground, saying he has no issue with men taking care of their kids; rather, he's got a problem with the concept of a baby carrier.
"That's for the guys that wear papooses, alright?"
Trump did not take the bait.
Not surprisingly, the Twittersphere wasn't terribly happy with the Good Morning Britain host's regressive perspective on parenting.
Clearly, he said, the world needs a "007 who looks sharp in a tux & wouldn't be seen dead in a papoose"..