With the all-important holiday season kicking off around Thanksgiving later this month, retailers are jockeying for customers' dollars and hoping to outpace Amazon, which takes up almost 50 cents of each dollar spent online in the US.
Amazon.com said on Monday it would offer free shipping with no purchase minimum for the first time this holiday season, heating up the competition with Walmart and other rivals vying for customers' Christmas shopping sprees.
The news follows Target's recent announcement that it will offer free two-day shipping on hundreds of thousands of items.More news: Magaya in court over HIV ‘cure’
Target last month said it would offer free two-day shipping on hundreds of thousands of items, with no minimum order size, from November 1 to December 22 - a move created to keep customers looking to shop online from defecting to rivals like Amazon or Walmart, which both charge for expedited shipping. Prime membership is not required, although paid subscribers get free same-day delivery when possible. Shoppers who aren't Prime members will get slower shipping, though, which can take five to eight days.
Some of Amazon's competitors are also offering free shipping this holiday season. Also mentioned was the previous free-delivery threshold on orders larger than $25. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter. But you can enjoy the freedom of placing smaller orders without having to worry about an extra shipping fee. While the perk lasts only for a "limited time", Amazon explains the promotion will affect orders that arrive in time for the Christmas holiday. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network.
Prime members in the USA can also shop FREE Same-Day Delivery on more than three million eligible items!