This year Starbucks is unveiling not one, not two, but FOUR new holiday cups.
The pièce de résistance is always the holiday cups themselves, and this year they don't disappoint.
"When you come into Starbucks, there's a festive vibe", Cameron added. "Looking back at our heritage, we found something lovely in our own story, with attractive coffee and flavors that come together to make the season magical".
The calendar has turned to November and Starbucks is ready to unveil its new seasonal cups, treats and a cool initiative to get people on the reusable cup train.
In 2015, for example, the company introduced a plain red holiday cup, ending a string of designs that featured more explicit holiday symbols, such as ornaments and reindeer, dating to 1997.More news: U.S. stock indexes jump following big gains in Europe
In any case, the decor will be festive, the Christmas-blend coffee beans will be available to take home, and you'll be able to start your shopping with lots of new holiday-themed gift cards.
She said customers "loved the tradition of Christmas".
A new cup: Starbucks will also release a plastic holiday cup, which can be reused, USA Today reports.
The result is 'not only retro, but true to who we are, ' Brewer said. Unlike last year's doodle cups, they really stick to the theme. The designs have sparked a wide range of emotions through the years.
No matter your stance on these cup designs, if you want to wrap your mitts around a free reusable cup, if you are among the first 50 customers to purchase a holiday beverage at participating Starbucks Canada locations on November 2, you can get a reusable red cup for free, while supplies last.